Design Visualisation, Project Three, Blog Six

'Media design provides a way to bombard consumers with advertisements in a variety of ways'

“90% of all products introduced into the marketplace are pulled within 24 months. Most of them failed because most buyers never heard about them”(Austin, 1999). This statistic shows that it is important for a product to have consumer awareness for it to be successful/profitable and thus in order to achieve this advertising needs to be used. Additionally to gain a greater level of consumer awareness multiple types of media are often used for single campaigns.

Today there are many different types of media available to advertisers. There are the older types of media such as print media, billboards, magazines, newspapers and now modern digital media such as the internet, television etc. Thus consumers are now bombarded with advertisements almost everywhere they look. It is particularly bad now with the internet, as soon as you enter a website suddenly multiple pop-ups appear bombarding you with product advertisements. According to inc.com a recent report has found that digital advertising is “excessive”(2012). However they believe it could cause a major “backlash” from consumers as they dislike the constant bombardment.

Advertising is also presented more subtly as well. An example of this is product placement which is becoming more and more common in things such as music videos and films.

(Product Placement, 2012)

Above is an example of Coca-Cola placing their 'Diet Coke' cans in Lady Gaga's hair in a music video.

Again this is another way consumers are bombarded, creating further awareness of a product, thus making it more likely for them to notice it and purchase it.

In my clip I am wanting to show this idea of bombardment by having an advert spread itself as if a virus across multiple media in order to gain consumer attention. I want to set it in a bedroom making it seem more of a personal invasion, invading privacy to gain a consumer's attention, which I believe advertisements do.

References:

Austin, G. (1999). High Impact: How you can create advertising that sells!. Retrieved from http://www.marketingpsychology.com/advertisingbook.pdf

Sherman, E. (2012). Advertising Overload: Are you guilty?. Retrieved from http://www.inc.com/erik-sherman/are-you-guilty-online-advertising-overload.html

Product Placement. (2012). Retrieved from http://megsinfinitepossibilities.blogspot.co.nz/2012/03/product-placement.html