Design Visualisation, Project Three, Blog Nine

I have now completed all of my editing and here is my FINAL CLIP...

Overall I think my clip has come out fairly exact to my original storyboarded plan. I think the message is fairly clear also however I'm not entirely sure whether the last shot of the wallet necessarily gives the idea that it influences consumer spending but I think even if the viewer doesn't make that connection I think the overall idea that different media provide a way for consumers to be bombarded with advertisements.

In terms of my editing choices I had to cut a lot of things down, I didn't take anything out it was more just a matter of trimming what I had down to make it concise and to the point.

For my soundtrack, I went with a slightly different idea than I originally thought. I originally was going to go with a very dark, and spooky soundtrack to make it seem like a very evil invasion. However in the end I settled on a soundtrack which more emphasizes the idea that advertising is something that can spread quite quickly through the use of media, and that it happens often without a consumer even realising it. I achieved this by first using 'un-occupied room' ambience, such as the ticking clock noise, to suggest that there is no one in the room or paying attention to what is going on. Then I used the computer start up sound to show firstly that the computer has been turned on and secondly to suggest the beginning of the invasion, as often these days the internet is a place where viral campaigns can start. Then I used a fast paced 'rushed' sounding track to emphasise the speed in which campaigns can spread. I then have the music cut off once the hand comes into shot and when the labels have all hidden in the wallet to suggest that this has all happened behind the consumers back, I also contrast the previous track with again the room ambience and clock sound to make it seem like nothing had gone on at all.

In terms of the lighting I decided to brighten up the footage over all as the lighting was fairly dim, I also added a slight blue tint in order to make it look less red.

Overall I am very disappointed with the video quality of this clip, I found that once I exported the clip from iMovie the quality reduced greatly and it is just as grainy if not more than my interim video, which is really disappointing after going to all that effort. But looking past the bad video quality I think it achieves what I set out to achieve.

'Media design provides a way to bombard consumers with advertisements in a variety of ways'


Soundtrack References:


Subway Sandwich Wrapper - bsung88 Retrieved from http://www.freesound.org/people/bsung88/sounds/79136/


Clock - Pogotron Retrieved from http://www.freesound.org/people/Pogotron/sounds/60811/


MouthPop - Herbert Boland Retrieved from http://www.freesound.org/people/HerbertBoland/sounds/33369/


Flurry - Apple Inc.


Mac Chime - Apple Inc.