Design Visualisation, Project Three, Blog Eight

After getting to the point I was for my interim presentation I have since re-shot everything in order to try get an overall better quality clip. I decided to use a better quality camera, I also used a tripod so my image sequences are more steady, as previously I was using a cellphone with no tripod so it was very shaky.

Below is part of the new footage I have taken...

I think this footage is pretty good quality, it is steady and it's not too grainy, however the images have already lost a bit of quality in the process of putting them together. I'm not that pleased with the lighting as I found I had to film during the night, as during the day the light changes too much, due to clouds and time of day...etc. However doing it at night with just the room lights on makes every thing look very orange, but this is something I'm going to have to put up with and something I can alter using iMovie.

I have now been having problems using the software 'framebyframe' (a basic software used for collating and organising images together into a stop motion video). Since I have now been using a better camera my images have a larger file size which has made it harder for 'framebyframe' to export them into .mov files which I then edit in iMovie. Thus I have been having to import then export fewer images at a time, at the length of the clip above. This has extended the time I have had to take working on this project.

In terms of re-shooting my clip I firstly decided to digitally draw my 'Kraca-Kola' logo on the computer to make it look more legit as I want it to look like a real label made by a large company.

I also reworked a lot of camera shots in order to make my story more clear condensed. In the beginning I decided to have the screwed up advert outside of the rubbish bin in order to save time, so I didn't have to have an extra shot over the top of the bin and then have it crawl out. I think it now still achieves the idea that it is a piece of rubbish which is supposed to be in the bin, which in the end shows that even though the consumer thought they had thrown away this flier they have still been exposed to it and thus when they see the ad again on different media they will recognise it, and be more likely to purchase the product. I also changed how the paper moved, I decided to not have it compress like a caterpillar and just slide around instead, even though I liked this original movement I found it too fiddly to pull off as it would often fall out of place and it was hard to keep it a consistent movement. Also they can now move faster and smoother with just a slide motion keeping the clip concise.

Another shot I changed was where the paper climbs up to the top of the desk and enters the CD drive of the laptop. Before I had a shot of it reach the top then it went a shot of the laptop, then a shot of the advert entering the drive. I found this was very confusing especially as the CD drive is on the opposite side to the side of the desk the paper came from. So i decided to make this more clear by having the camera pan. Now I have the advert climb up, slide over the top of the keyboard and down facing the CD drive, this is all followed by the camera using a pan shot. I then have a closeup as I did before of the ad entering the drive.

I also added a wide shot just before the final wallet shot. I decided a wide shot was necessary to give an overall view of the desk and what the invasion of this 'Kraca-Kola' had covered, so the viewer could get the idea of the context, being someones personal desk in their room. This is an important idea in my clip as it shows advertising is able to bombard you in your very home through the use of media.

Otherwise everything else has remained similar, and I now have to collate and edit all the separate clips in iMovie.