Nana
technology aims to facilitate the technologically challenged in
becoming savvy and up to date in their communications. They offer
social networking tutorials and have developed a series of app's for
senile geriatrics. Our advertisement aims to attract interest from
our target clientele by displaying relevant aesthetic and media.
Appropriately clear in meaning and product, for an elderly audience
with failing eyesight and hearing. An audio sample from the wizard of
OZ soundtrack, which is easily recognisable to our audience, aims to
be attention grabbing through its sense of nostalgia. Our slogan
‘making it easier to connect’ simply states the purpose of our
range of services, literally making it easier to understand what we
provide.
Within
our animation, we depicted a nana confused by technology. This
relates to the struggles that the elderly face. When “Nana
Technology” appears her problems are solved. Showing that our
company can help the elderly find joy in technology.
We
used the same visual features in both the TV commercial and the
poster so our audience can recognise our company in both medias.
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| Signed Brief |
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