Design Visualisation, Project Three, Blog Two

Taking what we thought up in our group brainstorm, I then looked at my own project in particular how I could relate my minor, Marketing into that.

I started by getting the definition of marketing as a starting point...

Marketing - The action of promoting and selling products or services.

My first thought was to look at old media versus new media as we did in the group brainstorm, except for me to give it a marketing twist. I thought it could be interesting to show how advertising has had to adapt to cover new media, such as digital media.

I thought for this idea I could have an advertisement in the form of a flyer, which is fairly plain. The flyer would then find its way to the scanner and scan itself to the computer where it would digitally remaster itself with colour etc (maybe the character from the advert would do this on the computer much like the stickman in the video I put on my previous blog post). The new looking digital ad would then upload itself to Facebook or email itself to others.

My second idea would be much like the first but instead of just changing from print to digital media, the advert could cross multiple different types of media such as television, internet, print etc. This would show how advertising covers multiple media. I could have a person looking across his room at different media devices and each time he looks at a different one the advert 'jumps into' it, adapting to that technology.

For my third idea I thought about portraying advertising as a virus/invasion as it spreads everywhere. I thought I could start with a forest which is slowly invaded by advertisements. I thought this could look at the idea of 'commercial clutter', destroying pure/plain/untouched surfaces with advertisements, and by using a forest it would exaggerate this.

Here is the kind of idea I am thinking of, except instead of a vine growing it would be advertisements.

I also looked at this subliminal idea of constant exposure to advertising, such as product placement in things like music videos, movies and TV shows.

Product placement is becoming more and more common these days, here are a few examples...

This is a fairly obvious example of the 'CocaCola' cups used by the judges on 'American Idol'.

The Mini has made many appearances in music videos such as this Bruno Mars one.

This is a slightly more subtle one for 'Diet Coke' in one of Lady Gaga's music videos.

 In the end what most of this subliminal advertising comes down to get consumers to buy the product. So I thought it could be an interesting idea to have logos on products found in someones room to turn into a 'Buy me' logo which would then detach from the product and find it's way into a consumers wallet, showing 'a new way of seeing' brand advertising.

In terms of possible stop motion precedent videos that are relevant to what I am doing, I found this ebay commercial which creates a 'hand drawn' computer, I thought this is an interesting concept as simplifies the idea of digital media into basic pen and paper drawings.